Summary from the Scientists
USANA products do not contain any artificial colors or sweeteners.

All food – whether picked from the garden or found on a supermarket shelf – is made up of chemicals.  For example, the vitamin C(ascorbic acid, C6H8O6) found in an orange is identical to that produced in a laboratory. Indeed, all compounds in the world consist of the chemical building blocks of carbon, hydrogen, nitrogen, oxygen, and other elements. These elements are combined in various ways to produce the starches, proteins, fats, water, and vitamins found in food.
Some ingredients are easily derived from natural sources; soybeans and corn, for example, provide lecithin to maintain product consistency, and beets provide a powder that can be used as food coloring.
Other ingredients cannot be easily or safely derived from natural sources and must be produced using other means. Certain vitamins and ingredients can be produced artificially with greater purity and more consistent quality than some of their natural counterparts.
USANA products do not contain artificial colors or sweeteners.
Food colorings, flavorings, and other additives are strictly regulated by the FDA. As such, these additives must have thoroughly researched safety profiles before they are allowed in food and food products. In addition, ongoing safety is monitored through the Adverse Reaction Monitoring System (ARMS). This system monitors and investigates all complaints believed to be related to specific foods, food and color additives, or vitamin and mineral supplements. This computerized database helps scientists decide whether reported adverse reactions represent a larger public health hazard.
The bottom line is this: simply labeling a flavoring as natural or artificial does not make it good or bad, right or wrong, safe or dangerous. All other factors being equal, USANA will select naturally derived materials over synthetically derived ones. But oftentimes, all other factors are not equal. USANA scientists use ingredients in the chemical form – be it “natural” or “artificial” – with the highest marks for quality, stability, absorption, proven safety, and other strict criteria.
We realize that some people have a philosophical aversion to synthetically derived nutrients, and we respect this. We are comfortable with our approach to ingredient selection and stand by it, understanding that we are not going to please everybody.

USANA is dedicated to selecting the purest and safest ingredients for our products. As part of our efforts to do so, we adhere to non-GM (genetically modified) testing standards for raw materials in our global markets. These compliance standards include sourcing non-GM materials such as Non-GMO Soy Protein, Identity-Preserved Soy Isolate, Non-GM Pea Protein, and many others.

Through continuous product testing, USANA has determined our products free of genetically modified organisms (GMOs). We have also sent our products to accredited third-party laboratories to validate our testing and detection methods for bioengineered DNA.

USANA will continue to be vigilant in our testing for new GMOs as they are identified. A “zero” level of bioengineered material cannot be implied in any claim of GMO-free, as there is always potential for adventitious bioengineered material.

Excipients (or inactive ingredients) are ingredients used to convert active compounds into dosage forms suitable for administration. All pharmaceutical or nutritional products – whether they are tablets, capsules, or liquids – contain excipients, regardless of whether they are specifically labeled as such. It is simply not possible to formulate tableted products without using binders, coating agents, and/or disintegrants, as well as processing-specific excipients like lubricants.

Interest in the physical effects and properties of excipients used in pharmaceutical formulations has increased in recent years as pharmaceutical scientists have become increasingly aware of the fundamental effects excipients can exert on bioavailibility, stability, and overall performance of a product. Small variations in physical properties of an excipient can produce significant differences in the behavior of a finished product. In other words, using top quality excipients (inactive ingredients) is as important as using top quality active ingredients.

Pharmaceutical manufacturing is a science, and at USANA we approach excipients with the same scientific scrutiny we give active ingredients. Safety, quality, and effectiveness are paramount considerations for all USANA product ingredients.

Excipients used in USANA formulations are selected for their non-toxicity and contribution to overall integrity and performance of each product. Since we use the best ingredients, minimal excipient amounts can often be added to achieve the desired effect.

Titanium Dioxide is a naturally occurring pigment that functions as an opacifier and food coloring agent. It occurs naturally in minerals and is used in a wide variety of consumable products.