A History in the Making
So you’ve heard about USANA and want to know more? Maybe you haven’t, and stumbled upon us out of happenstance. Regardless of your intention, ours is to help you know the ins and outs of this amazing organization.
If you’ve got questions, see if we don’t answer them here. If we don’t, we make a promise to make it easy to get them answered with the options below. We want to tell you all about USANA, what we’re up to, and some of the great things we’ve done.
Our purpose is to be as transparent as possible, to help all our readers know what it is we do, how we do it, and most importantly why. Here you will not only find a timeline of major events that define USANA’s history and in turn USANA’s character, but you will also be introduced to USANA’s culture, what we believe to be important, and what drives our passion.
We want people to get an idea of what it feels like to be a part of the USANA family. Whether you’re an employee, an Associate, a Preferred Customer, or a happy bystander, USANA is determined to help everyone feel they can live a happy, healthy, and balanced lifestyle.
Every process, procedure, rite, meeting, and event is bent to the intent of helping people love life and live it. It is why Dr. Myron Wentz, founder of USANA, is known for saying “The USANA family will be the healthiest family on earth.” And it’s true—Dr. Wentz and USANA have created a legacy in building healthy, balanced lifestyles, from being physically and emotionally healthy, to having financial health and stability. Take a look.
1992—Dr Myron Wentz establishes USANA Health Sciences.
Before USANA, there was Gull Laboratories. Dr. Wentz spent 20 years developing medical diagnostic test kits designed to detect infections and certain autoimmune disorders. In his experience, Dr. Wentz led to a heightened awareness of the importance of optimal nutrition in maintaining the health of human cells. This awareness, and the clear lack of advanced nutritional support in the market led to the sale of Gull Laboratories and the beginning of a new organization. In 1992, USANA was born.
USANA offers its products to customers through a process called direct selling. Direct selling is a little different from what you’re probably used to seeing. Instead of selling our products at the grocery store, products are sold directly to Associates and Preferred Customers.
You may ask why our business is set up this way, and the answer is centered on opportunity. USANA has always been about more than simply selling the best wellness products in the world to great people—we wanted to give people the best opportunity to make their life the most successful it can be. Meaning we want people to be happy and healthy physically as well as financially.
We use direct selling with the intention to help people get what they really want: freedom. Freedom to do what they want and when they want. The direct selling opportunity may not be for everyone on this planet, and that’s OK. It doesn’t need to be. We don’t profess to have a quick “get rich” plan, or to have the “only way” to earn a living. But we do claim the ability to give people another option to build wealth and establish financial stability, especially when they already love our product and are seeing great results. It’s an opportunity for those looking to build their own business, but maybe wary of doing it all alone. Learn more about how to become an Associate or Preferred Customer of USANA here. Also, click here for our opportunity disclaimer.
1996—USANA’s corporate headquarters are built.
After some additions, the USANA Home Office is an 80,000-square-foot facility residing in West Valley City, Utah.
USANA’s focus has always been to create high-quality nutritional products that are built on one simple idea: if you feed the cells in your body exactly what they need, your health will benefit. This concept has continued to fuel our endless drive to innovate and advance the science of cellular nutrition—putting a healthy, happy life within reach for all.
To accomplish this, USANA needed a facility that could manufacture its own products at the highest possible quality. Who better to produce the essential supplements than with our own people and processes.
And with that, USANA’s corporate facilities were born. Maintaining Good Manufacturing Practices (GMP), and employing over 800 individuals, the building is a source for health all across the world.
USANA is an international company.
USANA has employees all around the world employing over 1785 individuals. Through USANA’s direct sales, we have impacted over 564,000 individuals (Associates and Preferred Customers) in over 20 markets as per the 2016 statistics.
We are currently available in the following markets, each with the year we entered. United States-1992 (including Carribbean-1998) Canada-1996, Australia-1998, New Zealand-1998, UK-1998, Netherlands-1999, Hong Kong-1999, Japan-2001, Taiwan-2002, Korea-2003, Singapore-2003, Mexico-2004, Malaysia-2007, Philippines-2009, China-2010 (BabyCare Ltd.), France-2012, Belgium-2012, Thailand-2012, Colombia-2013, Indonesia-2015.
1996—USANA is on the ticket tape with official listing on the NASDAQ.
1998—Annual sales surpass $100 million (US).
In just six years, USANA went from a great idea to a $100 million (US) company. While any successful company is motivated by growth and profitability, this was simply an exciting milestone as USANA was becoming more widely available to a larger audience. The beauty? Not only did we not intend to slow down, but we were still driven to do what we initially set out to do—to help the world live a happier, healthier life.
1999—Team USANA is born.
What now includes more than 2,000 athletes, Team USANA is a collection of world-class athletes who trust their health to USANA and its high-quality supplements. These athletes are always breaking records, pushing boundaries, and taking their performance to the next level. They work hard, play hard, and train hard. They eat, sleep, and drink to win. And with all of the stressors they put on their bodies, they also understand the need to supplement their extraordinary lifestyles with top-of-the-line nutrition.
USANA’s Athlete Guarantee Program permits select athletes, some of whom have high profiles and are highly compensated, to enter an agreement with USANA. During the term of the agreement, should the athlete test positive for a banned substance included in World Anti-Doping Agency regulations as a result of taking USANA nutritional products, USANA will compensate that athlete two times their current annual earnings up to $1 million, based on the athlete’s personal level of competition, endorsement, and other income, as well as other factors.
2001—Dr. Wentz creates Sanoviv.
Sanoviv is an oasis of health located in Rosarito, Mexico, on the Baja coast overlooking the Pacific Ocean. Sanoviv Medical Institute is a fully licensed hospital and health resort that offers a unique blend of conventional, alternative, and integrative programs to help you maintain good health and to treat a wide range of diseases.
The institution was founded by Dr. Wentz and includes exercise classes, organic meals, luxurious ocean-side rooms, spas, and a relaxing environment, all bent around the goal to aid in building your health up from the cellular level.
2001—The Independent Distributor Council (IDC) is established for U.S. and Canada.
The IDC is a council of elected Associates who work with the management team to make USANA better and more efficient. We have an IDC nominated by Associates in their respective countries. The IDC is representing the Associate base in that country to provide feedback to USANA relevant to each market.
The mission of the IDCs is to be the voice of the Associates, uplift and nurture Dr. Wentz’ vision of a world free from pain and suffering, and strive in partnership with USANA Health Sciences to create the strongest self employment opportunity available in the world.
2002—USANA celebrates 10 years.
In 10 short years from 1992 to 2002 USANA produced $800 million in sales and opened 10 new markets.
2002—Olivol® olive-fruit extract is created.
Olivol® olive-fruit extract is a key ingredient in Mega Antioxidant, and the process for manufacturing this ingredient is patented in the United States. The patent was filed by USANA scientists Dr. John Cuomo and Dr. Alexander Rabovsky.
Olivol is a patented extract that contains antioxidant polyphenols derived exclusively from olives.
2002—USANA begins charitable giving with the Children’s Hunger Fund.
Because of so much growth and support from all around the world, USANA felt an incredible need to help support others. While our own USANA True Health Foundation wouldn’t come along for another 10 years, we had significant interest in the Children’s Hunger Fund. This fund has donated over $1 billion in aid around the world with over 28,000 volunteers. From this point, USANA’s humanitarian efforts only grow.
2002—Third best performing stock on Marketwatch.com.
With such quick growth and fantastic work behind it, USANA quickly gained the eyes of Marketwatch.com and others.
2002—USANA creates Ask The Scientists website.
2003—Dave Wentz named president of USANA Health Sciences.
Dave Wentz steps up and takes on presidential duties helping USANA reach new heights.
2003—Ernst & Young Entrepreneur of the Year Award given to Dr. Wentz in Utah’s retail and distribution category.
2003—Signed contract to be title sponsor for the USANA Amphitheatre.
2004—Ranked #9 on Business Week’s 100 Hot Growth Company list.
2004—USANA purchases media production company.
Before this, USANA had to outsource all of our productions including our international convention. With the purchase of FMG Productions, now USANA Studios, we can produce our own live events and video content. And the best part? We have brought in a ton of stellar individuals adding to the talent here at the USANA family.
2004—Listed on S&P Small Cap 600 Index.
2004—Sensé™ is re-launched with U.S. patent-pending, self-preserving formulas.
USANA wanted to provide healthy options for those seeking healthier skin. With great success, we developed our own line in skin care. Sensé™ re-launched in 2004 with U.S.
patent-pending, self-preserving formulas. Since then, the products have been used around the world.
2005—The Wentz Medical Center and Laboratory funded by Dr. Myron Wentz, opens in Uganda.
2005—Sensé™ self-preserving line highlighted in Prevention, Shape, and Self magazines.
2006—Success from Home magazine dedicates entire issue to USANA.
2006—$800 million paid in Associate commissions since company inception.
2006—Team USANA expands when USANA becomes the Official Health Supplement Supplier of the Women’s Tennis Association (WTA).
As Team USANA grew, more eyes began to look at the stellar products USANA created for great athletes. It was the perfect match when Team USANA expanded, becoming the Official Health Supplement Supplier of the Women’s Tennis Association. For over 10 years this relationship has flourished and has led to great athletes achieving great success. With the partnership, we have developed our Aces for Humanity initiative. In 2016, the WTA and USANA raised $25,000 (US) to contribute to the USANA True Health Foundation’s humanitarian efforts.
2006—39 athletes from USANA-sponsored teams compete in Torino Winter Games.
2006—Voted one of the “Best Companies to Work For” in Utah Business magazine for second year in a row.
2006—Makes Top 20 companies on Forbes’ 200 Best Small Companies list for third straight year.
2007—USANA’s MyHealthPak™ launches.
USANA’s products, by this point, had become world-renowned for their value and success, but there was always more to be done to pave the way for world-class health. MyHealthPak™ was launched in efforts to help health seekers establish a personal solution to the supplements they took.
MyHealthPak™ allows individuals to choose specific supplements to put into their daily morning and evening packets that more closely cater to their particular health needs. USANA’s MyHealthPak™ has since become the leader in personalized supplementation.
2007—USANA Green initiative launches.
2007—U.S. patent awarded for Sensé™ self-preserving formulas.
2007—Recognized for Best Dietary Supplements for record fourth year and first-time winner for Personal Care Products.
2007—NutriSearch Comparative Guide to Nutritional Supplements (4th ed.) continues to give USANA products its highest rating.
2007—More than $4 million donated to Children’s Hunger Fund to date.
2008—Rev3 Energy® drink, USANA’s low-glycemic energy solution, hits the streets.
What makes Rev3 Energy® unique is that it contains a significant amount of L-carnitine. This ingredient offers two important functions in energy production: first it shuttles fatty acids into the mitochondria where they can be turned into energy, and secondly L-carnitine helps transport the toxic byproduct of energy combustion out of the mitochondria to prevent accumulation.
Rev3 is also distinguished by its low-glycemic formula. The total glycemic load from Rev3 is three to four times lower than traditional energy drinks. Typical energy drinks spike your blood sugar levels for a quick burst of energy, but lead to a crash soon after, leaving you feeling drained. Rev3’s proprietary formula creates more of a sustained feeling of energy.
2008—Voted Best of State (Utah) Overall in Merchandising & Consumer Services by Utah Business magazine, 2008.
This award is one of the many recognitions USANA has been given over the years. With so much excitement and success comes the exciting opportunity to be recognized for some great work. In just under 25 years of providing stellar, high-quality supplements, USANA has been recognized with more than 500 national and international awards. From Outside Magazine’s “Best Places to Work” to ConsumerLab’s “Top Rated Direct Selling Brand,” and a plethora of Best of State awards for the state of Utah, USANA has worked hard and been graced with many prestigious recognitions.
2008—Six USANA products receive NSF International’s Certified for Sport certification.
2008—International Convention wins American Business Award for Best Live Meeting.
2008—USANA becomes a founding member of the Climate Registry.
2009—USANA granted membership to the Council for Responsible Nutrition.
2009—Wins the following Utah Best of State Awards:
Best Nutrition Beverage
Best Nutrition Products
Best Personal Care Products
2009—USANA named Editor’s Choice in NutriSearch Comparative Guide to Nutritional Supplements (Consumer ed.)
2009—Wins Stevie Award for 2009 International Convention.
2009—Forbes.com names Dave Wentz one of America’s 20 Most Powerful CEOs 40 and Under.
2009—Million Dollar Club Grows.
In less than 20 years, USANA’s employees and Associates have grown significantly, and so have their efforts and successes. We knew that recognition was in order, so we established the Million Dollar Club. The Million Dollar Club is our group of Associates who have earned at least $1 million (US) in commissions, and in 2009 that number included more than 130 Associates. By the end of 2016, over 200 Associates were members of the Million Dollar Club.
2010—USANA acquires BabyCare, Ltd.
The acquisition allowed USANA to expand to the China market. USANA is also one of the few legally operating direct sales companies in mainland China operating under our wholly owned subsidiary Babycare, Ltd. A brand new facility recently opened in Beijing, and is occupied by over 520 employees.
2011—Dr. Wentz and Dave Wentz publish The Healthy Home.
The Healthy Home, by Dr. Wentz and Dave Wentz, is published and hits the New York Times best-seller list.
2011—USANA wins Progressive Manufacturing 100 Award in Innovation Mastery.
2012—USANA is voted one of OUTSIDE Magazine’s “50 Best Places to Work” for the fourth year in a row.
2012—Establishment of USANA True Health Foundation.
Building on previous charitable efforts, USANA created the USANA True Health Foundation, a worldwide nonprofit organization. We’ve always felt a responsibility for our community and the causes we believe in. Because of this, we’ve gone the extra mile, and have given back in numerous ways. The Foundation aims to ensure that impoverished children and families reach their fullest potential by providing food and nutrition to help them build sustainable communities. The foundation has raised over $12 million and provided meals to 26 countries.
You may be interested to know 100% of every dollar donated or raised supports charitable causes. Just $1 (US) donated to the foundation can provide four meals. And the beauty of our relationship with the foundation, it’s very easy to donate. Employees have the ability to donate right from their paycheck, other can do it right from the Auto-Order in the USANA online store. And so many of our employees, Associates, and Preferred Customers do just that. The USANA family truly believes in helping the world reach a higher standard when it comes to living healthy and happy lives.
If you would like to know more about the USANA True Health Foundation, would like to get involved, or would like to donate to this cause, click here.
2012—More than 60 Team USANA athletes compete at the London Summer Games.
2012—10th consecutive year of record sales ($648.7 million).
2012—USANA announces expansion into three new markets: France, Belgium, and Thailand.
With this new office, USANA provided needed staff to meet the need of these market’s Associates. The facility provides customer service, and supports market development.
2012—USANA celebrates its 20-year-anniversary.
USANA celebrates its 20-year anniversary and hits the refresh button, introducing the world to a new look, new tagline and new brand promise—“everything we do helps you love life and life it.” And acting on that promise became the driver for products and published content alike. A source of that helpful content, and living proof of the efforts put forth to be good on our promise can be found at our re-vamped blog, “What’s Up, USANA?”
2013—USANA earns top honor from ConsumerLab.com customer satisfaction survey.
ConsumerLab.com has conducted this survey annually since 2007. The rating is based on the percentage of respondents “highly satisfied” with the brand, which is an indication of brand loyalty.
2013—USANA named NutriSearch Editor’s Choice for third time.
The guide independently compares, reviews and rates more than 1,200 supplements in North America, so achieving this award three times in a row is certainly an admirable feat.
2013—More than 3,000 people lose 17,000+ pounds with USANA’s RESET Challenge: Destination Transformation.
2013—The Colombia office opens, marking USANA’s 19th market worldwide.
With Colombia becoming a world leader in the direct selling industry, and with so many of its people focussed on leading healthy and active lifestyles, opening in the Colombia market was an easy and obvious move for USANA.
2013—USANA announces plans to build a state-of-the-art manufacturing facility in China.
With the China market growing quickly, USANA knew it was time to make great strides in supporting the work and effort there. As a part of that support, the building of a China facility was announced and as a high priority was completed shortly after.
2014—Team USANA brings home 30 medals — including 13 gold — from the Sochi Olympic Games.
As you now may know, USANA has quite the group of athletes that use our products and are a part of our Team USANA. As we are always staying on top of their successes, their involvement in the olympics certainly deserved merit alone. However, for those athletes to earn 30 olympic medals was an unprecedented feat.
2014—USANA pays out $2.5 billion (US) in commissions in its 22-year existence.
We have 2.5 billion reasons to celebrate as USANA reached the great milestone of paying out $2.5 billion (US) in commissions to Associates and Preferred Customers over the years.
2014—USANA launches its eBusiness Transformation—a complete overhaul of digital tools.
With this tool, USANA takes on the cost, time, and talent to maintain a website for Associates. Take a look to see how this resource changed everything for those building USANA businesses.
2015—Named Best Place to Work by OUTSIDE magazine for seventh consecutive year.
2015—USANA becomes a Trusted Partner and Sponsor of The Dr. Oz Show.
Founded on a strong relationship and a clear mutual interest to spread health, USANA became a Trusted Partner and Sponsor of The Dr. Oz Show. “For The Dr. Oz Show to call any company a Trusted Partner and Sponsor, it must meet certain criteria. Chief among them is integrity. We’ve done our research and found USANA to be an outstanding company. One that offers cutting-edge products that we here at the show would feel comfortable recommending to our wonderful audience,” said Dr. Mehmet Oz, cardiothoracic surgeon and three-time Daytime Emmy Award–winning host of The Dr. Oz Show.
2015—USANA MySmart™ shakes and bars are introduced.
USANA’s MySmart™ food line offers shakes and bars that provide the right energy and nutrition to give your routine the cutting edge it deserves.
2015—USANA officially opens for business in Indonesia, the company’s 20th market.
As USANA continued to grow, we couldn’t help but be drawn to the worlds fourth-most populous country. USANA’s Indonesian headquarters launched with the Essentials and several of its key optimizers. The building features a will-call, meeting area, and plenty of meeting rooms to accommodate Associates.
2016— A state-of-the-art manufacturing facility opens in Beijing, China.
The $40 million, 350,000-square-foot building is designed to serve the China market, employing over 520 individuals.
This new office is equipped with a staff to meet the needs of its Independent Distributors, provide customer service and support market development, compliance, accounting, commissions, and logistics, among others.
2016—USANA launches USANA InCelligence Technology™.
2016—Named Top Rated Direct Selling Brand by ConsumerLab.com.
2016—Team USANA grows to include more than 1,000 athletes.
2016—Received the following Utah Best of State Awards:
Best Dietary Supplements
Best Nutrition Beverage
2017—USANA surpasses $1 billion (US).
Which brings us just about to the present. USANA surpassed $1 billion (US) in net sales in 2016, impacting the lives of over 500,000 families. We have only hard working employees, stellar Associates, and our happy and healthy family to thank for such continued success. And to top it all off, we are quickly approaching our 25th anniversary with one of the biggest International Conventions ever!
So there you have it. If you wanted to know about USANA, now you know. In our 25 years of business, we’ve made great strides in providing all in our reach a happier, healthier life through stellar products and a fantastic business and culture.
But this is not the end, not even close. USANA is a proactive and ambitious brand with much planned for its near and distant future. Because of our interest in the innovation of nutrition and our constant development of cutting edge products we see a very bright future ahead. We are always gaining new, forward-thinking, and talented people to add to the ranks, and we’re continually raising the bar for goals and accomplishments. What an exciting time to be a part of the USANA family, whether as an employee, Associate, or a Preferred Customer.
Be sure to check out the infographic below with our highlighted events to share on your social networks. We’ve also included the code so that you can share the image on your own site!
If you have additional questions or would like to know more about USANA’s past or future, feel free to reach out and ask questions.